Hi, I’m Louis
The person aims to grow marketing performance and deliver impactful ideas. With a passion for the field of marketing and an open-minded soul, I can execute The Brandformance strategy (combining branding and performance) as a practical solution for business to hack their marketing challenges.
VIRAL l UGC l GROWTH l FUNNEL
Dear my audience,
You can call me Tien (or Louis), as a young and passionate talent. I accompany businesses with the goal of growing brand awareness and business performance which called Brandformance Strategy.
I have strong capabilities in executing viral content strategies and crafting compelling product storytelling across digital and in-app channels, enabling me to deliver millions of views, product mentions, and traffic growth while supporting go-to-market execution with cost efficiency.
I am also experienced in building and training User Generated Content (UGC) and Affiliate teams, capable of quickly deploying high-performing content systems that produce hundreds of assets and reach millions of users to reinforce brand positioning at optimized costs.
Additionally, I specialize in optimizing customer, user, and merchant funnels through data analysis and bold experimentation across offline, digital, paid, and product-led initiatives on omni-channels—allowing me to design, test, measure, and scale growth solutions systematically.
I bring a work hard – play hard mindset, embrace learning from failure, and demonstrate strong ownership and accountability, aligning well with both corporate and startup cultures.I can drove business performance by growing on customer/user through data analytics, user journey, product-led growth.
With passion in the field of Marketing, I am committed to fulfilling my responsibilities and bringing breakthrough results to businesses when I accompany them.
3+ years experience
- Viral ability: Millions views social out reach, huge of user traffic, go-to-market
- User & Merchant growth: funnel optimization, data analysis, experiment testing foundation, promotion campaign execution
- UGC/Affiliate: Owned a pool of hundred nano creators who can spread out traffic source and millions of views with optimized cost
Target deliverables
- Ability to test creatives, initiatives to drive user reach/ order/active/acquisition performance.
- Ability to optimized business cost by scale up good performed approaches
- Ability to work smoothly with diversify stakeholders and training collaborators
100,000,000+ mentions
- Viral on social media: Campaign Đậu Má – Maycha
- Viral in community: Pizza Ngon Vĩbe
- Viral in app: Thông Báo Biến Động Số Dư AhaFood.AI Ahamove
- Viral in UGC: Zalopay, AhaFood.AI
AHAFOOD.AI PROJECT (AHAMOVE) – GROWTH MARKETING SPECIALIST
USER & MERCHANT GROWTH
Architected, executed and data-driven testing omni-channel users & merchants acquisition initiatives with budget allocation across:
Paid (Meta/Tiktok)
Earned (Influencers, Affiliate UGC)
Owned (In-app penetration)
-> Key metrics: merchant leads, active user traffic, new user
- Spearheaded and launched the viral zero-cost in-app notification campaign “Thông báo biến động số dư“
(+) Generating a 700% surge in product clicks vs. baseline daily performance and positioning the product at the center of user conversation.
(+) Turned the campaign into a cross-platform social trend, driving 5M+ views and 30K+ engagements organically across communities, fanpages, and brand pages, with major brands such as CGV and VNG joining the wave and amplifying impact. - Built and scaled an affiliate-driven UGC ecosystem to generate sustainable millions of organic views across hundred of creators with a very optimized marketing cost.
ZALOPAY (VNG) – ASSOCIATE GROWTH MARKETING
USER GROWTH
Growth Performance: Owned full-funnel growth strategy for “Saving Product”, consistently acquire 1xxxx new registers monthly which meet over target and scaling active users by 20% through growth initiatives.
- User Funnel Optimization: Drove a 400% increase in user conversion rate, saving 5x resources by contribute to design user onboarding flows with high-attractive entry points and promotion page.
- Executed multiple in-app growth campaigns leveraging A/B testing and CRM touchpoints (notifications, banners, cross-sell entry points, landing pages) integrated with paid and earned media to maximize performance.
USER GENERATED CONTENT – LEADER
UGC SOCIAL MEDIA
Led a user-generated content (UGC) project on social media that generated over millions monthly views/reach across many of nano creators at an extremely low cost, enabling product to reach user in the most authentic and organic way.
ĐẬU MÁ MIX – SOCIAL MEDIA EXECUTIVE
OOH CAMPAIGN
Reaches, engagements and brand mentions have made waves on Social Media and become a new iconic Case-Study that attracts other brands in F&B industry.
- 50.000.000+ social media mentions.
- 12.000 organic fanpage followers increased
- 25% revenues increased in period
Social Media Content
- Generate high engagement content Facebook
- Briefing creative banners
- Manage digital advertising budget on Social Media
Store Activation
- Trend catching for brand
- Incentive promotion planning in store
- Merchandise & mascot execution in store
Partnership
- Sponsorship collaboration
- Stakeholders management: Payment, Loyalty
- PR partnerships: Community group, Seeding fanpage
THE PIZZA COMPANY (QSR) – COMMUNICATION MARKETING
GENZ APPROACH
Mainly contribute to the communication changing of The Pizza Company and scale up all communication channels to reach the younger generation.
- 100+ high engagement social media contents
- 5+ Campaigns communication execution
At The Pizza Company, I joined the Marketing team and work actively as a Creative Communication Executive. I developed new communication channels for the brand, build viral content for young audiences to help bring in direct revenues and manage restaurant opening projects.
LTO CAMPAIGN: PIZZA SÒ ĐIỆP TO VĨBE
LTO CAMPAIGN: PIZZA HỒI XUÂN NGON LÀNH
BRAND SOCIAL MEDIA DEVELOPMENT
OBJECTIVE
- Create customer engagement on social media
- Identify effective tools for the brand to communicate with customers
- Build a foundational communication channel that can later be converted into a sales channel
HOW TO DO
- Analyze the brand’s positioning, tone, and mood
- Define the brand’s target audience
- Develop a content strategy to help the brand achieve its objectives
OUTCOME
- Develop social media channels as Facebook, Tiktok, Threads with 100+ high engagement contents (>100K views, > 20k interactions)
- Saving outsources cost for business
azgotrip – Elluxion Travel Singapore
Influencer Marketing
Research on over 500 KOLs/KOCs and lead on 40 – 50 relevant KOLs/KOCs per month aligned with brand’s target audience.
Collaborated with Influencers for calling to action as installing brand app, leading to 500% rate in app installed per viral video.
TEA LA TEA
Branding And Marketing Operation
I am a short-term companion with the brand with the goal of expanding the milk tea franchise chain with the role of supporting planning and implementing Marketing activities for the system.
BRANDS WITH MY COOPERATING
With passion in the field of Marketing, I am committed to fulfilling my responsibilities and bringing breakthrough results to businesses when I accompany them.
If you interested, please contact me, and let’s give each other an opportunity.
English 
Vietnamese