Hi, I’m Louis
Young marketer, I aim to create engaging customer experiences and deliver impactful ideas. With a passion for the field of Marketing and an open-minded approach, I specialize in utilizing the Brandformance strategy (combining branding and performance) as a practical solution for marketing challenges.
SOCIAL MEDIA l CREATIVE l GROWTH
Dear my audience,
I accompany businesses with the goal of growing brand awareness and business performance. By managing omni-channels, I create content strategies to go viral and implement idea deployment, grow customer/user to drive business performance.
Besides, I also have a planning mindset to carry out activation activities, design incentive packages and programs for customers and monitor implementation.
With passion in the field of Marketing, I am committed to fulfilling my responsibilities and bringing breakthrough results to businesses when I accompany them.
3+ years experience
- Communication: Social Media, Creative Idea, Performance Content
- Growth: Customer Journey, Insight data-driven, Project management
100% performance delivery
- Complete well on tasks projects and jobs with fully performance delivery
- Pay attention to customer engagement and conversion
100,000,000+ mentions for brands
- Zalopay: UGC (viral social media content), Growth (120% Acquisition KPI delivery)
- The Pizza Company/Dau Ma Mix: Owned media (viral social media content, new communication appoach)
- azgo: Earned media (high engagement content to influencer collaboration, high acquisition performance)
ZALOPAY (VNG) – ASSOCIATE GROWTH MARKETING
USER ACQUISITION
Experienced in driving user acquisition, UGC campaigns, and in-app promotions, consistently exceeding KPIs and optimizing the entire customer journey from acquisition to retention.
- Deliver 100% monthly KPI product user acquisition performance.
- Build up new SOG (Engagement phase) with 3M reach.
UGC PROJECT (BEGINNING PHASE) – PMO
UGC SOCIAL MEDIA
Led a user-generated content (UGC) project on social media that generated over 3,000,000 monthly views/reach at an extremely low cost, enabling the brand to reach customers in the most authentic and organic way.=
ĐẬU MÁ MIX – SOCIAL MEDIA EXECUTIVE
OOH CAMPAIGN
Reaches, engagements and brand mentions have made waves on Social Media and become a new iconic Case-Study that attracts other brands in F&B industry.
- 50.000.000+ social media mentions.
- 12.000 organic fanpage followers increased
- 25% revenues increased in period
Social Media Content
- Generate high engagement content Facebook
- Briefing creative banners
- Manage digital advertising budget on Social Media
Store Activation
- Trend catching for brand
- Incentive promotion planning in store
- Merchandise & mascot execution in store
Partnership
- Sponsorship collaboration
- Stakeholders management: Payment, Loyalty
- PR partnerships: Community group, Seeding fanpage
THE PIZZA COMPANY (QSR) – COMMUNICATION MARKETING
GENZ APPROACH
Mainly contribute to the communication changing of The Pizza Company and scale up all communication channels to reach the younger generation.
- 100+ high engagement social media contents
- 5+ Campaigns communication execution
At The Pizza Company, I joined the Marketing team and work actively as a Creative Communication Executive. I developed new communication channels for the brand, build viral content for young audiences to help bring in direct revenues and manage restaurant opening projects.
LTO CAMPAIGN: PIZZA SÒ ĐIỆP TO VĨBE
LTO CAMPAIGN: PIZZA HỒI XUÂN NGON LÀNH
BRAND SOCIAL MEDIA DEVELOPMENT
OBJECTIVE
- Create customer engagement on social media
- Identify effective tools for the brand to communicate with customers
- Build a foundational communication channel that can later be converted into a sales channel
HOW TO DO
- Analyze the brand’s positioning, tone, and mood
- Define the brand’s target audience
- Develop a content strategy to help the brand achieve its objectives
OUTCOME
- Develop social media channels as Facebook, Tiktok, Threads with 100+ high engagement contents (>100K views, > 20k interactions)
- Saving outsources cost for business
azgotrip – Elluxion Travel Singapore
Influencer Marketing
Research on over 500 KOLs/KOCs and lead on 40 – 50 relevant KOLs/KOCs per month aligned with brand’s target audience.
Collaborated with Influencers for calling to action as installing brand app, leading to 500% rate in app installed per viral video.
TEA LA TEA
Branding And Marketing Operation
I am a short-term companion with the brand with the goal of expanding the milk tea franchise chain with the role of supporting planning and implementing Marketing activities for the system.
BRANDS WITH MY COOPERATING
With passion in the field of Marketing, I am committed to fulfilling my responsibilities and bringing breakthrough results to businesses when I accompany them.
If you interested, please contact me, and let’s give each other an opportunity.
Vietnamese 
English